YBDL全新概念品牌VI

作者：147小編　更新時間：2024-09-20　點擊數：

品牌丨BRAND

YBDL / 青少年籃球發展聯盟 / 2019.10

設計丨DESIGN

視覺VI / 品牌概念 / 籃球英語

YBDL

青少年籃球發展聯盟

是全國知名全外教青少年籃球培訓品牌

提供青少年國際化多元化的籃球體驗

激發孩子的籃球興趣、養成終生的運動習慣

YBDL

Youth Basketball Development League

A national recognized foreign coach youth training organization that provides a multi-faceted basketball experience. YBDLs mission and brand forms an environment that enhances your childs interest in basketball, encourages character development, and promotes lifelong exercise habits.

口號：籃球不止是玩

Slogan: MORE THAN JUST PLAYING

愿景：構建未來青少年體育服務標準化體系，

服務10萬青少年，聯接100萬家庭

Vision: Build the future youth sports service standardization system by serving 100,000 teenagers and connecting 1 million families.使命：讓更多的孩子得到更好的體育教育

Mission: Provide children with an opportunity to receive more physical education.

價值觀：誠信團隊熱愛

Values: Integrity Teamwork Passion

品牌升級

YBDL品牌于2019年10月全面升級，新版logo及全系列VI視覺設計，完整覆蓋線上線下，體現全新的視覺效果，從紅藍的搭配升級至藍灰色系的主色調。

Brand Upgrade

YBDL brand was fully upgraded in October 2019. The new logo version and series of Visual Identity design completely covers our online and offline platforms. The adjustment reflects a new visual effect as the previous red and blue colorway transitions to tones of blue and gray.

升級版藍色較柔和沉穩，亦代表著冷靜與理智，同時也是延續YBDL最初的概念純粹、自由的代表色，而升級版的灰色代表無限可能，非黑一樣執著、也非白一般簡單，跟任何色系在一起，都能保有自己的樣子，YBDL不止是玩。

The Upgraded version of blue is softer and more composed. The color is calm and rational, and at the same time is the continuation of the original concept of YBDLs representation as pure. The version of grayrepresents infinite possibilities, as its not black which is persistent, and also not white which is simple. Combined we believe the colors embody our image of YBDL is more than playing.BASIC ELEMENT GUIDELINES| #COLOR TYPE

品牌大使

此次除了YBDL首席教練艾弗森，也邀請了五位形象大使為品牌VI定妝，延續了不止是玩的概念再次出擊，涵蓋了不同年齡層的青少年，在這里都能擁有自己的舞臺。

Brand Ambassador

Together with YBDL Chief Coach Allen Iverson, five additional ambassadors were brought onboard to establish the introduction and promotion of Brand VI, a continuing concept of MORE THAN JUST PLAYING. This concept creates a stage which allows teenagers of different ages to create their own path through basketball.

BASIC ELEMENT GUIDELINES| #POSTER

BASIC ELEMENT GUIDELINES| #BASKETBALL COURT

BASIC ELEMENT GUIDELINES| #MINI COURT

品牌服飾

YBDL COLLECTION 不改潮流調性，從球員的隊服、外教的教練服到課程顧問的工作服，皆使用全新VI重新設計，灰藍白三種色調，讓服裝增添時尚感。

Brand Apparel

YBDL COLLECTION continues to offer new trends. From the uniforms of the players and coaches, to the clothing of the course consultants, all apparel incorporates the new VI redesign of grey, blue and white colors, so that the clothing adds a sense of luxurious appearance.

BASIC ELEMENT GUIDELINES| #PLAYER JERSEYS

BASIC ELEMENT GUIDELINES| #STAFF UNIFORMS

品牌物料

延展的應用也包含了名片、工作牌等視覺物料全新布置。Brand MaterialExtended applications also include business cards, employee badges and other visual materials that carry a fresh layout.

BASIC ELEMENT GUIDELINES| #BUSINESS CARD