At PRISMO, we often hear this question. How much cost a good logo?To answer this question, lets look at the 3 most expensive famous logo designs ever made... and the 3 cheapest.

在Prismo我們聽到這樣一個問題：“一個logo多少錢呢？”。這個問題先不回答，讓我們看一下史上最貴和最便宜的三個LOGO.

Posten Norge is a company providing postal services in Norway. It is headquartered in the capital Oslo. ‘Posten’ literally means post in Nordic languages. In 2008, the company launched a massive rebranding campaign that cost 300 million Norwegian kroner and included a whole new logo and marketing strategies. The campaign successfully created positive brand awareness among the users and clients of Posten Norge.

Posten Norge是挪威的一家提供郵政郵寄服務的公司，它坐落在挪威的首都奧斯陸。‘Posten’ 在挪威語中的意思是郵寄。在2008年，這家公司花費了3億挪威克朗重新設計他們的品牌，包含一個全新的logo和商業(yè)市場戰(zhàn)略。這一行為成功的推動了以及提高了他們在用戶和客戶的品牌意識。

Accenture is a multinational technology services, management consulting and outsourcing company. In 2000, Andersen Consulting terminated their contract with the Andersen accounting group and the consulting company was thus forced to change its name. They replaced their signature name with Accenture, which was meant to convey the message “accent on the future”. However, this has been deemed one of the biggest rebranding failures of all times – the new brand name was criticized for its lack of meaning. 

Accenture是一家全球化的科技，管理，資訊類公司。在2000年，Accenture Consulting取消了和Andersen accounting group的合作合同，所以Accenture 不得不改變他們的品牌名稱。他們用Accenture取代了之前的名稱，這一含義為：’未來的聲音‘。但是，這一行為被稱為史上最差，最失敗的商業(yè)品牌重塑行為。因為，新的名稱在大眾消費者的心目中是沒有任何意義的。

In the year 2000, British Petroleum, known today as BP, replaced the strong logo that they had used for over 70 years with the current “Helios” logo, which cost a total of $211,000,000. The only element that was kept from the previous logo was the green and yellow color scheme. The Helios logo was meant to represent and symbolize BP’s strategy of green growth.

在2000年，British Petroleum, 就是被大家熟知的BP，替換了他們已經用了70年的logo，這一項商業(yè)重塑策略耗資2億美元。整個logo延續(xù)下來的只有綠色和黃色區(qū)間。新的Helios的意義不在延續(xù)之前的概念：綠色增長。

and now...

In 1971, the co-founder of Nike, Phil Knight bough the Swoosh from Carolyn Davidson, a graphic design student at the Portland State University, where Knight was teaching a class in accounting. When he bought the logo, Knight commented, “I don’t love it, but maybe it will grow on me.” This logo has been modified by times but the original design was kept intact. Later Nike give 500 shares of stock to the designer which is now worth $600,000

在1971年，Nike的合伙人Phil Knight 從Carolyn Davidson，一個還在波蘭國立大學念平面設計的學生，手中買到這個具有劃時代意義的“對號”。當時，Knight在這個學校里面教書。在購買這個logo的時候，Knight就已經說到“其實我并不是很喜歡這個設計，但是我以后會讓它變得越來越有價值“。雖然這個logo被修改了好多次，但是一直保持原本的理念。后來，Nike給了這個設計師500股，現(xiàn)在市場價大約為60萬美金。

Google logo was first design by Sergey Bin in 1998. This logo ws fine tuned many times but the original concept was kept same. He used GIMP, a free graphics editing program. Afterwards, a friend of Larry Page and Sergei Brin from Stanford, Ruth Kedar worked on a few other prototypes of the logo. 

Sergey Bin在1998年設計了第一個Google的標志。后來，雖然Google的logo修改了很多次，但是每一次修改都恰到好處且保持原有l(wèi)ogo的特點。Sergey Bin在設計logo的時候，運用了一個叫做GIMP的平面設計編輯軟件。后來，Sergey Bin和Larry Page的一個共同好友Ruth Kedar，接著設計了其他的prototype的版本。

And finally, we’ll take a look at one of the greatest and most recognizable logo designs of all time – the one of Coca-Cola. The iconic Coca-Cola logo was created as far back as 1886, by Frank M. Robinson, the partner and accountant of John S. Pemberton, the company’s founder. He also suggested the name Coca-Cola, with the argument that the two capital "C"s would appear well in advertizing.

最后，我們來看一下生活中最常見且最被大眾熟知的一個logo”可口可樂“。在1886年的時候，最具有代表性的可口可樂誕生了，設計師為 Frank M. Robinson。 Frank M. Robinson是John S. Pemberton的合作伙伴還是公司的會計。也是他建議公司的名稱為可口可樂，同時，提出來英文名稱中兩個C在廣告中出現(xiàn)的特殊方式。

Its not the money that makes a good logo, it is the designer.

Learn more about VI3 and how quality doesnt have to suffer under a low price.

VI3 Logos:

看完上面的例子告訴我們：并不是錢來創(chuàng)作好的設計，而是設計師。

請看我們VI3服務，你就會懂得物美價廉。